![]() It’s equivalent to sending a website or a glossy advertising brochure directly to an inbox. You get to control exactly how the email will appear in inboxes. The biggest advantage of creating HTML emails over plain text is newsletter design. What Are the Advantages of HTML Newsletters? ![]() □įurther reading: What Is A Newsletter? Definition, Purpose, & Benefits Most industries create HTML newsletters to drive sales. HTML emails use eye-catching design elements, different blocks and shapes, images, call-to-action (CTA) buttons on top of the copy text to grab attention. ![]() In the world of email marketing, there are two types of email: plain-text emails and HTML emails.
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